The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
By David Rogers.
Description
Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new oppo...
ISBN(s)
0231175442, 9780231175449
