Common Knowledge: How Companies Thrive by Sharing What They Know
By Nancy M. Dixon.
Description
Breakthrough research on knowledge transfer reveals five proven methods for making knowledge sharing a reality - which are right for your company? While external knowledge - about customers, about competitors - is critical, it rarely provides a competitive edge for companies because such information is equally available to everyone. But internal 'know-how' that is unique to a specific company - how to introduce a new drug into the diabetes market, how to decrease assembly time in an automobile plant - is the stuff of which sustained competitive advantage is made. Nancy Dixon, an e...
ISBN(s)
0875849040, 9780875849041
